What the literature community can learn from Sherwood Art Week

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Origami book design, Haydn Road. Photo by James Walker.

Sherwood Art Week (18-26 June) has become a regular fixture in my diary for the simple reason that it happens every year at the same time. It’s now in its eighth year which means even those of us with a sieve for a brain know that we should be doing something around this time. This means I can add it to google calendar and set it to repeat yearly, so that I get a notification reminding me what that something is when I inevitably forget.

My favourite part of SAW2016 is the way that it brings an entire community together, often through very simple touches. Each shop along Mansfield Road has artwork in the window by an individual artist and a bit of blurb about who they are. This means that the minute you get to the main hub (this year it was The Secret Garden Craft Fair and Music Festival at Sherwood United Reformed Church on 18 June) you have a pretty good idea of who to look out for. This also serves another function: it enables punters to view work from a distance without any social pressures. Quite often we get all shy and scared to approach a craft store through fear of being asked a question or being pressurised into buying something.

The festival is well marketed too. There’s a couple of hashtags (#SAW2016 and #artforeveryone) a phone contact and email address and a very ugly but functional website. But you can’t beat print media for marketing, so there’s a handy little brochure that slips easily into your back pocket. These have been distributed across the city in the usual cafes and bars. The cover for the brochure is designed by the ridiculously talented Corinna Rothwell, who I had the pleasure of commissioning for Issue 13 of Dawn of the Unread. You can hear her nattering about arty stuff in the video below.

Literature events need to be better joined up through all of the processes mentioned above. In particular, wider and longer events need to find some kind of identity that brings organisations and spaces together. It’s very easy to do this through art because it’s visual. It’s very easy to do this in one space such as Sherwood. But if any of these principles can be adopted, we might get more bums on seats.

There’s two significant events about to hit Nottingham. Towards the end of the year there should be a literature festival which has been rebranded to tie in with the UNESCO City of Literature. This is a very good start and I’m optimistic. I was one of the founding directors of the original Festival of Words, the first city-wide literature festival in Nottingham in 40 years. It got things started but it was done out of sheer determination and sweat. Grants, project leaders and some kind of themed curation will inevitably improve the first small steps we laid back in 2013.

Bookmarks by The Forgotten Library at #SAW2016

Bookmarks by The Forgotten Library at #SAW2016. Photo by James Walker.

Another key event is Journey to Justice, a kind of community-led initiative which is snaking its way down the country having stopped off previously at Newcastle and Sheffield. I attended a preliminary meeting at the Galleries of Justice on Monday and have lots of ideas about how this could work but I’m doing my best to avoid being on any boards or steering groups at the moment. I’ve done my time. But it certainly got my attention…

The mission of Journey to Justice is: to inspire and empower people to take action for social justice through learning from human rights movements and the arts. Nottingham has a shed load of history which could be incorporated into this such as: Reform Riots of 1831, Cheese Riot of 1765, Operative Libraries (which I explored, via Arthur Seaton, in issue 12 of Dawn of the Unread), Ned Ludd and Bob Hood, our trinity of rebel writers (Lawrence, Byron and Sillitoe), etc, ETC! I’ll hopefully be doing my bit with Dawn of the Unread part II and bringing some of these social justice stories to life via the graphic novel medium. Hence why I was having a nose.

Journey to Justice will stop off in Notts for about 3 months early next year, so it would be great if we were able to brand and link events with the same cohesion as Sherwood Arts Week. This could be done very simply by hosting events at different locations each week so that the audience has a sense of direction and purpose, rather than just cobbling together as many events as possible. Quality not quantity is what Nottingham is absolutely crying out for. But a curated journey heading in a particular direction can be a logistical nightmare. Organisations might not want to be shoe-horned into certain dates either. But it’s worth thinking about. As for visualising these stories, well the pen has always been mightier than the sword. Perhaps we could prod and poke a few people by putting words on the street, in windows, next to art. So many possibilities, so little time. I’m not getting involved. I’m not. No way…

Sherwood Art Week (18 – 26 June). For more info see their website.